Global beverage industry differs with the differences of food habit, food resource and living standard in different countries. However, the ingredients of beverage are innovating with the improvement of technology and international communications. In 1990s, consumers sought for healthy and natural beverages, so some called “new-period beverages” boomed in the market. And when the social economy and living standard progress, people in the 21st century proposed， in addition to nutrition and taste， more requirements on beverages for special functions. Hence, the beverage market is trending to products of sports and athletic nutrition. The soft drink industry in China is of great potential, especially in the functional beverage products area. There are stable growth as well as new and hot points and growth points in traditional mature beverage products. And the associated industry of soft drink seldom has substitutions, so the demand of this kind of market demand has resulted new challenge for the beverage industry and relevant industries. As an issue of the beverage products, the flavor requires for a swifter and advanced product to receive the trial of beverage manufacturing enterprise and market. As a burgeoning domestic flavor company, Bairun gathers a great number of senior flavorists, experienced applied experts and professional chemical analyzers, who will not only prepare and make flavor suit for the traditional beverage skillfully, but also apply the flavor of new products rising in present international market freely including athletic beverage, tea beverage, fruit & vegetable juice beverage, fruit juice dairy beverage, and mixed beverage, as well as master the market pulse, with flexible system it can create the fashionable products in market for the customers promptly and effectively.

With years of development, our company boomed a series of classic products successfully, such as guava, yuzu, sugar taste corrector, orange, pineapple, hami melon, strawberry and tea flavor etc. Among which sugar taste corrector exploit aim at the situation that the raw material price of sugar goes up continuously make the beverage cost increased a lot, full of realistic and economic importance, the characteristics of which is that it can cover the bitter aftertaste of sweet agent, with pure taste and fragrance of sugar. The production of this product creates a great market influence, and gain the award of Shanghai high & new technology fruit.