Aspiration:
You will see our preface at the beginning of each BAIRUNer. Not matter whether it’s an encouraging speech from our top management, or understanding from a staff’s view, we hope to aspire from different angles.

Hot Spot·What’s In?
Our Bairun people pay attention to new technology, new materials, new products and new trends and will deliver the latest news to you!

Vision·Open your eyes
We keep an eye on new launch product, analyze the future trend of food industry and what’s more, we study our consumer’s sense of value and lifestyle. Only by research into our consumers’ behaviors, can we penetrate the psychological motivation of eating and forecast the future. Open your eyes, Broaden your vision!

Technology·Line Up Innovation
With senior flavorists, professional analyzers and experienced application engineers, we form a prominent R&D team and they do a lot of research in and out of their works. Based on a great many of experiments, they come up with summaries and write dissertations. We hope to share with your our learnings with innovation and profession!

Sensory·Taste Experience
Whatever it’s a grand banquet or a snack near the street corner, we’d like to memorize our taste experience and share with all of you here. A nostalgic breeze, an exotic scenery, or an new and interesting flavor, with no boundaries, all the topic could be our inspiration.
Close your eyes, feel the whole new sensation on your taste bud!

Culture·Culture your life
BAIRUNer’s Vision: Creativity, Teamwork, Profession, Responsibility and High Efficiency
BAIRUNer’s Mission: Release the charm of flavor and create a delicate life!
Clearly understood of our Vision and Mission, each BAIRUNer do his job with a deep culture sense.