预调鸡尾酒业务,公司预调鸡尾酒业务主要包括“RIO(锐澳)”牌预调酒鸡尾酒产品的研发、生产和销售。“RIO(锐澳)”牌预调鸡尾酒为中国驰名商标、上海市著名商标,被评为长三角名优食品、上海市名牌产品、上海名优食品,是预调鸡尾酒行业的领导品牌。公司通过渠道创新、产品创新、数字营销和综合性业务开拓等,推动行业细分,引领国内预调鸡尾酒行业的发展。目前,公司预调酒鸡尾酒在售产品涵盖了不同酒精度的多个系列,提供多种口味选择,可以满足不同消费者和不同消费场景的需求。经过多年发展,公司目前已成为国内预调鸡尾酒龙头企业,是中国酒业协会《预调鸡尾酒团体标准》的主要起草单位。
The company's RTD cocktail business mainly includes the research and development, production and sales of "RIO" RTD cocktail products. "RIO" cocktail is a well-known trademark both in Shanghai and China. It has been rated as the Yangtze River Delta Famous Food, Shanghai Famous Brand Product, and Shanghai Famous Food. Through channel innovation, product innovation, digital marketing, and comprehensive business development, the company is leading the domestic RTD cocktail industry and promoting the industry segmentation. At present, the company's RTD cocktails business sector covers a wide range of product lines with different alcohol levels and provides a variety of flavor options to meet the needs of different consumers and various consumption scenarios. After years of development, the company has now become a domestic leading RTD cocktail company, and is the main drafter of the "Group Standard for RTD Cocktail” of China Alcoholic Drinks Association.